Management practices of MPE'S for the clothing market of the city of Sousa – PB

Abstract

The objective of this study is to analyze which managerial practices are utilized by small and micro businesses in the clothing sector of the state of Sousa/PB, as well as identify clusters in accordance with the opinions of the interviewed managers, aiming for a better understanding of the strategies utilized within these organizations in relation to managerial practices. The method utilized was deductive and the research was of an exploratory nature, with a quantitative approach and descriptive character. The sample was of a non-probabilistic type taken with 45 businesses. The results indicate, in a general manner, that the businesses of the retail clothing market of the city of Sousa/PB use managerial practices by an intuitive order and based on the experience of each manager. However, this occurs in a disordered fashion and in an informal manner, without defining a structured and consistent plan capable of easing the pitfalls within the decision process, as well as the constant mutations of the settings in which they are embedded. It is suggested that the study be replicated with the use of the Likert scale and with the greatest number of businesses, as well as in other segments, in order to gain a better view of the results.